How ad blocker will change the way you reach consumers in 2019 10xfive

First, it is important to understand why ad blockers have become so prevalent in the first place. During the early 2000s, advertisers began creative intrusive, annoying pop-up ads. Web pages were programmed to open these ads on the user’s system whenever they clicked on a page. The problem here was that many users did not surf the web using the latest and fastest computer systems, and because of this, the pop-ups would cause many users to experience system freezing or even crashes by causing a fault within the Windows operating system that resulted in the infamous “Blue Screen of Death.”

At the internet matured and broadband connections improved the ability for users to consume digital content, advertisers got the idea to buy unused portions of popular web pages, and this resulted in great success and revenue.

However, because these advertisements still took up quite a bit of system resources, computers would run slow and web pages would fail to load.

Thus, the ad blocker was born. This software blocks the intrusive computer code on the visited website so that where an advertisement would normally be, the user would see nothing but a blank spot. This greatly freed up resources for other things, but it has caused the web advertising industry to create methods that work either with or around these ad blocking programs. How to Beat Ad Blocker 101

First, the most important thing to consider is that you will need to create ads that are non-intrusive and, very importantly, not annoying. Because ad blockers were created to stop intrusive advertising, creating quality advertisements that are placed on trusted websites will usually end up with the user adding the page to his “exception list,” which is simply a list of pages that the ad blocker is paused while visiting. The idea of creating non-invasive ads should be your number one principle going forward.

Many sites are now allowing the customer to “opt-in” or “opt-out” when it comes to using their website with an ad blocker. One option would see the customer pay a small fee, around $1.00, to continue using the page with the ad blocker enabled. Another option gives the customer a consent form to place a small piece of code on their system that will mine a Bitcoin-like digital asset for customers that choose to keep the ad blocker running.

Companies like PageFair and Uponit offer services that use technology to defeat the ad blocker. This makes sure that your advertisements still make it in front of your target customer. The only downside, of course, is that there is a fee associated with using these services. As such, you will need to add that amount to your overall advertising budget.

Utilizing customer data collected from posts, friends, places visited, etc., allows for targeted ad campaigns that reach only the type of potential customer that you want to reach. Social media advertising as a whole has become a huge phenomenon, so think about increasing your presence on platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, Gab.ai, YouTube, and other niche platforms such as Twitch and Medium.

These individuals are extremely popular on social media platforms and have large amounts of followers, sometimes in the millions. They are always looking for corporate sponsors or partners, so identifying an influencer as a good match for your business is a great way to boost views and even profits. Think of this type of partnership as being similar to a professional sports player doing an advertisement for a highly popular muscle rub pain reliever.