Ronntorossianupdate – news and updates from ceo of 5wpr

Sometimes, the best way to win goodwill and hang on to slipping market share is to employ an old-fashioned price drop. This is especially effective when the competition just raised their rates. At least, that seems to be the thinking behind the surprise announcement that Hulu would be dropping the price of its least-expensive subscription by two bucks. Now, Hulu’s basic plan, which still includes advertisements – a point of contention for streaming customers – will only cost $6 per month, at least, as of February 26. The on-demand streaming service without ads will remain $12. Continue Reading

When you operate a nursing or long term care facility your primary stock-in-trade is trust. People trust you to properly care for and protect their loved ones. To keep them healthy, clean, entertained and, essentially, happy. It is against that backdrop that one Arizona private nursing facility found itself in one of the worst possible spotlights.

According to a flurry of print and TV news reports, a woman at the facility recently gave birth to a child. That, in itself might be considered unusual to the average news consumer. It was the fact that came next which spun the narrative out of control. The woman who gave birth is in a “vegetative state,” entirely unwilling and unable to consent to any form of sexual activity… and she has been since long before the apparent pregnancy. Continue Reading

While not a chief driver of the company’s success, the promise of a tax rebate for buying a fully electric car helped make the price tag more attractive for fence-sitting consumers. Unfortunately for late-adopting Tesla buyers, the tax credit had a temporary shelf life. Once the company reached 200,000 units sold, the tax credit would begin a gradual phase-out. Continue Reading

When a brand has to part ways with its founder, it’s not generally under happy circumstances. There’s often a lot said, and there can be some very public hard feelings. In the case of women’s sportswear brand, Lululemon, founder and former CEO Chip Wilson is still speaking out, still insisting the company did better with him despite the controversial statements that forced his resignation. Continue Reading

As we have seen in the past couple of years, fake news has become a major problem. In many circumstances, the 24/7 media cycle combined with multiple channels for the public to share information and news has led to the rapid spread of fake news. This adds to the long list of challenges which already plague PR professionals. Fake news or public misstatements can often cause irreparable damage to a brand or a company’s image if the right steps aren’t taken. Continue Reading

In recent years, fast food brands have been frantically jockeying for position in a consumer market that is showing more of a taste for tacos and “fast casual” dining, in lieu of fast food burgers and fries. Wendy’s has grabbed market share with witty social media campaigns and well-managed messaging around their “fresh never frozen” message.

Recently, cultural news program 1A on National Public Radio devoted at least an hour-long segment, essentially, to arguing that the Victoria’s Secret fashion show is not a good look. The arguments made both by guests and by callers and posters on social media touched on the style of the garments, the look of the models, the quality of the products, and the expectations consumers feel when they see a standard Victoria’s Secret advertisement, even one as slickly produced as the fashion show.